About Us

At Explore Minnesota, our mission is to sustainably grow Minnesota's economy by welcoming all through innovative and inclusive marketing, storytelling and industry partnerships. It’s easy to extend our mission with people who are profoundly proud of Minnesota, so we’re offering apparel and other merch to help show it off.

All profit that Explore Minnesota receives from the sales from this website goes back into our mission to help communicate that Minnesota is the best state for travel, quality of life, and economic opportunity. Take pride in the Star of the North and the land of 10,000 lakes. Browse through our products or buy a gift for friends and family and know that your purchase supports a state of endless opportunities.